Hey, I’m Michael, a sports nutritionist and strength coach who’s spent over a decade helping Australia’s top athletes, fitness competitors, and high-performing professionals transform their bodies.

And personally? I’ve pushed my body through bodybuilding preps, ultra-marathons, and combat sports.

I’ve also faced my own health challenges, including gut issues, chronic stress and managing inflammation. That experience sparked a deep dive into nutrition and supplement strategies—not just to support digestive health, but to optimize overall performance.

Through years of coaching and testing, I discovered specific formulas that actually work to boost performance, recovery, and results, without the unnecessary junk most supplements are filled with.

But I kept running into the same problem:

Clean, gut-friendly, high-performance supplements were hard to find. And the ones that were decent… tasted terrible, still caused some digestive issues or required a science degree to mix.

So I decided to build something better.

Our supplement line was created to give busy professionals, athletes, and everyday people a smarter, simpler way to fuel their goals - whether it’s weight loss, muscle gain, better endurance, or laser-sharp focus at work.

We use clean, natural ingredients that support both the body and the brain, so you can feel good, look great, and perform at your best - in the gym, at work, and everywhere in between.

Michael Pritchatt